Gondola branding

Gondolas are not only an indispensable means of transportation, but also a mobile advertising medium that can achieve up to 30,000 visual contacts per day thanks to its presence and high passenger frequency. In mountain regions in Austria such as Schladming, Sölden, Hinterstoder or Seefeld, in Germany in Garmisch Partenkirchen or in Italy in Bormio or Cortina, gondolas attract everyone's attention with their creative designs - whether during the ride or when queuing. Gondolas are one of the most frequently used means of transportation in the mountains. Especially the main connections, which often serve as a feeder to the heart of the ski or hiking area, they guarantee an extremely long range. With a frequency of up to 20 trips per hour per gondola, your advertising messages will be seen many times over - by skiers, snowboarders, hikers or passing guests at the lift stations.

Exclusive advertising space with maximum visibility

A major advantage of gondola branding is the exclusivity of your message. Each gondola is only used by one brand, so there is no direct competition. This ensures that your message is perceived undisturbed - a decisive factor for successful brand anchoring.

Creative designs for maximum attention

The generous exterior surfaces of the gondolas allow for memorable and eye-catching designs that stand out from a distance. Your brand becomes the central eye-catcher as the gondola floats along the slopes. Thanks to their mobility, gondolas are visible in all areas of a mountain region - from the valley station to the slopes, hiking trails or bike routes to the mountain station. Gondolas on main axes in particular ensure maximum reach for your campaign.

Durability and alpine suitability

Our gondola brandings are specially developed for the challenging conditions of the Alpine region. They impress with their high material quality and resistance to wind and weather. This ensures lasting visibility of your brand throughout the year - even under extreme conditions such as those that can sometimes prevail in the winter season at over 2,000 meters above sea level. Gondola advertising is part of the exclusive range of out-of-home advertising in mountain regions.

Target group approach that hits the mark

Winter sports enthusiasts, mountain hikers and mountain bikers are an attractive target group: active, keen to consume and with high incomes. Your messages reach these people in relaxed moments - be it while queuing at the lifts or during the trip, protected from wind and weather. The positive atmosphere in the ski area, on the mountain, ensures that your brand is associated with experiences such as adventure and enjoyment.

Gondola branding offers you an exclusive platform to position your brand effectively in the long term. Take advantage of this extraordinary advertising opportunity and make your message unforgettable on the mountain.

Product facts

Gondolas

  • Exclusivity
  • Creative designs
  • Durability and alpine suitability

47

Number of mountain regions with gondola branding

403

Total number of gondola branding

The gondola in the Sölden ski area is branded with a Piz Puin motif.

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Innovative

sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.

Flexible

sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.

International

sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.