Adidas Terrex x sitour: where movement begins

When strong brands meet strong backdrops, the result is visibility with real impact. For Adidas Terrex, the outdoor performance brand with a focus on function, technology and experiencing nature, we at sitour have chosen a very special location: Seefeld in Tyrol - more precisely, the cross-country ski trail in the middle of one of the most renowned cross-country skiing areas in the world.

Seefeld stands for top performance in Nordic skiing, an active target group with a high affinity for the outdoors and a perfect combination of sport, nature and lifestyle. The region regularly hosts international competitions and attracts ambitious cross-country skiers as well as those who are just discovering the sport for themselves - for example as part of the regular XC Women Camps, where women can get their first taste of cross-country skiing. This is exactly where the Adidas Terrex brand unfolds its full radiance.

Brand experience directly at the point of interest

The Adidas Terrex cross-country skiing collection is available directly in the sports store at the cross-country ski trail. The combination of visibility and direct availability creates a seamless transition from the brand experience to the purchase decision - where the target group is already emotionally involved. If you want to try out the equipment right away, you only have to take a few steps.

Out of home with impact - where the target group is out and about

We used large-scale perimeter advertising and targeted branding along the cross-country ski trails to showcase the brand in the best possible light. The placement is no coincidence: visibility directly on the trail creates recognition and appeals to the community where it concentrates on its passion - in motion, in nature, in the middle of the experience.

sitour creates connections between brand, space and people. With 60 years of experience in alpine regions, we know exactly where brands work. Our Out of Home concepts are individual, eye-catching and always tailored to the character of the brand and the location. If you want to reach your target group outdoors, sitour is the right partner for you.