Dare2b

Dare2b's out-of-home campaign focuses on the targeted placement of advertising in highly frequented ski resorts. Poland is included in the international OOH advertising network for the first time, where a total of 245 m² of advertising space was used for the campaign in the highly frequented ski resorts of Szklarska Poręba, Czarna Góra and Białka Tatrzańska alone. Thanks to sitour, the advertising messages appear at strategic hotspots - directly on the slopes, lift stations and central meeting points - and thus ensure maximum visibility among an active winter sports community. The campaign benefits from a high reach, as it specifically addresses a target group with high purchasing power and an enthusiasm for sport. Winter sports enthusiasts experience the Dare2b brand in its natural environment - exactly where functional and stylish outdoor clothing is in demand. Dare2b also uses the international presence of the sitour networks in Austria, Italy and Germany to place its advertising message across borders.