OAKLEY

Client
Oakley
Location
Soelden

OAKLEY, the world-renowned manufacturer of high-quality sports and lifestyle eyewear, is using a targeted OOH campaign in collaboration with sitour international to achieve maximum impact directly in ski resorts: the brand reaches its sports-loving target group exactly where passion and lifestyle meet - on the slopes and lifts of the most popular winter sports regions. In lifestyle destinations such as Sölden, Oakley also scores highly in summer, when bike enthusiasts conquer the trails. The campaign thus increases the visibility of the glasses and goggles all year round in the ideal environment and benefits from the positive mood in sport and leisure to sustainably expand Oakley's position as a leading brand.

Project facts

All year round

In lifestyle destinations such as Sölden, Oakley reaches both winter sports enthusiasts and mountain bikers

Perfect match

Sports enthusiasts with high quality standards and strong brand awareness.

Market leader

sitour International is the market leader for OOH advertising in alpine destinations.

Oakley with it´s message on a Megaboard at the Giggijoch in Sölden
Project image for Adidas Terrex x sitour: where movement begins

Adidas Terrex x sitour: where movement begins

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Innovative

sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.

Flexible

sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.

International

sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.